The Celebrity Apprentice

BBC One Running

1 Season · 2 Episodes · Premiered December 29, 2025

Lord Sugar sends 12 celebrities to Lapland to make and sell festive biscuits for Children in Need. But who will end up on his ‘naughty list'?

Where to Watch: BBC One

Official Site

Next Air Time: No upcoming air date

Seasons & Episodes

Season 2025

2 episodes
E01
Lapland
Mon, Dec 29 2025 9:00 PM GMT+0000 60 min
He's made a list, he's checking it twice, now Lord Sugar is about to find out which 12 celebrities are naughty or nice as they raise some sweet dough for Children in Need.
E02
London
Tue, Dec 30 2025 9:00 PM GMT+0000 60 min
After a festive trip to Lapland, 12 famous faces sled back to London to pitch their Christmas biscuits to supermarket giants and retailers in aid of Children in Need.

Cast

Alan Sugar
Alan Sugar as Alan Sugar

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