The Sneaker Boom

The Sneaker Boom

Crave Ended

1 Season · 5 Episodes · Premiered November 21, 2025 · Ended November 21, 2025

Explores how young NBA stars and marketing execs drove an explosion in global popularity in sneakers in the 1990s.

Where to Watch: Crave

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Seasons & Episodes

Season 1

5 episodes

E01

Episode 1

Sat, Nov 22 2025 5:00 AM GMT+0000

As Reebok hunts for a breakout star to compete with Nike, a stunt at the 1991 NBA Slam Dunk Contest sends shockwaves through the industry.

E02

Episode 2

Sat, Nov 22 2025 5:00 AM GMT+0000

As Converse fights to stay relevant in the shifting sneaker landscape, a charismatic rookie inspires a bold reinvention.

E03

Episode 3

Sat, Nov 22 2025 5:00 AM GMT+0000

After the retirement of "His Airness" creates a rare opening in the sneaker market, Italian brand Fila makes a U.S. push.

E04

Episode 4

Sat, Nov 22 2025 5:00 AM GMT+0000

In search of its next superstar, Nike finds a dazzling talent in Orlando ready for the spotlight.

E05

Episode 5

Sat, Nov 22 2025 5:00 AM GMT+0000

Two young marketers at Reebok bet their careers on a breakout talent and change the culture forever.

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