Secrets of Supercheap Shopping

A look at how discount stores are saving Britain's shoppers money, uncovering the business models and strategies used to secure the best deals, and uncover the tricks and trends powering Britain's discount revolution. Chris Edwards, founder of OneBeyond, reveals how he keeps shoppers hooked with clever shelf-talker tactics, and at Discount Dragon, a team transforms surplus stock into premium bargains.

Former commando-turned-greengrocer Simon Fishwick reveals how he uses pick-up lines and stopper shoppers to bring customers into his fruit and veg store, which he runs with military precision. Meanwhile, in the OneBeyond warehouse, Chris Edwards reveals how volume pricing and his one-size-fits-all approach allow him to keep his prices low, and at Discount Dragon HQ, the team fill treasure chests with bargain bounty for their online customers.

Mark King's bulk-buy discount empire is booming as he aims to tackle food waste and help shoppers get more for less. Discount Dragon managing director Wayne unveils their latest promotion to tempt online customers, while Chris Edwards prepares for the latest OneBeyond store opening.

Shoplifting surges as food prices climb, prompting OneBeyond founder Chris Edwards to get on top of a problem that is costing both him and his shoppers money. Plus, the price-cutting pet food retailer who is using 'Goldilocking' to ensure his pricing strategy is just right and a test to see whether shoppers can taste the difference between discounted products that are past their best before date and supermarket ones that are still in date.