The Swift Effect

The Swift Effect

Peacock To Be Determined

1 Season · 4 Episodes · Premiered November 25, 2024

Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets. 

Where to Watch: Peacock

Official Site

Next Air Time: No upcoming air date

Seasons & Episodes

Season 1

4 episodes
E01
Breaking the Mold
Mon, Nov 25 2024 5:00 PM GMT+0000 21 min
From Taylor's Swifts strategic re-recording of albums to her genre shift from country to pop, we dive into how her bold moves have empowered artists and redefined what it means to take control in a male-dominated industry. 
E02
The Swift Effect on the NFL
Mon, Nov 25 2024 5:00 PM GMT+0000 20 min
Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase and transforming viewership patterns; examine the cultural impact of her game-day appearances, from increased TV ratings to boosted merchandise sales. 
E03
The Swift Economy
Sat, Jan 18 2025 5:00 PM GMT+0000 21 min
Focusing on Miami where Taylor returns to the U.S., examining her effect on the city's economy and spotlighting the University of Miami's course inspired by her branding and influence. 
E04
An End of an Era
Sat, Jan 25 2025 5:00 PM GMT+0000 21 min
A look at Taylor Swift's lasting legacy and where her influence may lead next; looking through the lens of individuals she's uplifted, such as a photographer who's documented her career for over a decade, we see the ripple effects of her journey. 

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