Secrets of the Supermarket Buyers

Secrets of the Supermarket Buyers

Channel 4 To Be Determined

1 Season · 4 Episodes · Premiered April 14, 2025

Secrets of the Supermarket Buyers will see Denise meet with current and former buyers from Britain's biggest supermarket chains to find out just how they decide what to sell to the nation's consumers. From the discount disruptors to the premium grocers, the series will lift the lid on the tactics used by behind-the-scenes buyers to get popular items into stores and, ultimately, into shoppers' trolleys. How do they predict demand and what the next big trends will be?

Where to Watch: Channel 4

Official Site

Next Air Time: No upcoming air date

Seasons & Episodes

Season 1

4 episodes
E01
Waitrose
Mon, Apr 14 2025 7:00 PM GMT+0000 60 min
In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this first episode, Denise learns amazing truths behind the scenes at Waitrose, from the in-store bakery to cheese, smoothies and free coffees.
E02
Aldi vs Lidl
Mon, Apr 21 2025 7:00 PM GMT+0000 60 min
In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this episode, Denise learns amazing truths behind the scenes at Aldi and Lidl, from wine and wagyu beef to special offers and loyalty prizes. 
E03
Marks & Spencer
Mon, Apr 28 2025 7:00 PM GMT+0000 60 min
In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this episode, Denise learns amazing truths behind the scenes at Marks and Spencer, from Dine In secrets and the power of Percy Pigs, to fashion and flowers. 
E04
Tesco
Mon, May 5 2025 7:00 PM GMT+0000 60 min
In this brand-new series, Denise van Outen discovers savvy shopping secrets from the people who really control our weekly shop: the supermarket buyers. From the discount disruptors to the premium grocers, we lift the lid on how buyers decide what items will sell in stores and, ultimately, in our shopping trolleys. How do they predict demand and what the next big trends will be? In this episode, Denise learns amazing truths behind the scenes at Tesco, from meal deals and Clubcard prices to world foods and personal care. 

Cast

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Denise Van Outen
Denise Van Outen as Presenter

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